The House of Creed has once again captured the essence of luxury and nature with its latest release, Fragaria. This new addition to Creed’s sophisticated lineup is a radiant celebration of fresh strawberries and floral nuances, designed to evoke the joy and vibrancy of a British summer.
The Scent Profile: A Juicy Floral-Fruity Symphony
Fragaria opens with a lively blend of bergamot, mandarin, and pink pepper, creating a zesty and slightly spicy introduction. At its heart, the fragrance blooms with the luscious sweetness of strawberries, balanced delicately by the floral grace of violet accords. The base notes of cedarwood and vetiver provide a smoky, woody foundation that grounds the scent, adding warmth and depth to its bright, fruity character

An Exclusive Introduction
The fragrance is set to launch officially in January 2025, but it will be available exclusively at Selfridges for a limited time beforehand. Packaged in a luxurious 75ml bottle, Fragaria is priced at $330, making it a coveted addition for perfume aficionados and collectors alike
Ideal for Whom and When?
Fragaria’s sweet yet balanced profile makes it perfect for those who exude youthful elegance and charm. It’s an ideal choice for spring and summer, capturing the essence of blooming gardens and sunlit afternoons. Its versatility ensures it can be worn during daytime outings or evening events, leaving a memorable, uplifting trail.
About Creed
Founded in 1760, Creed has been synonymous with luxury perfumery, crafting scents that balance tradition with innovation. Known for their use of high-quality ingredients and exquisite craftsmanship, the brand’s fragrances are celebrated worldwide. From timeless classics like Aventus to unique new releases like Fragaria, Creed continues to redefine sophistication in scent
Fragaria is not just a perfume; it’s an invitation to indulge in the beauty of nature and the artistry of fine perfumery. Whether you’re a devoted Creed fan or discovering the brand for the first time, this delightful creation promises to captivate your senses.